Wicked Donuts Collaboration
Daniel’s Donuts has released two limited-edition wicked donuts inspired by Wicked: For Good. They are available at 7-Eleven stores across Australia until 2nd December 2025. The collaboration celebrates the final chapter of the global musical hit and gives fans an easy themed treat before or after the film.
The range includes two flavours shaped around the story’s lead characters. The Emerald Glow Donut takes its cues from Elphaba. It has emerald icing with peppermint and a dark chocolate centre. The So Popular Donut reflects Glinda with glitter, strawberry icing and a creamy white-chocolate filling. Both items highlight themes of friendship and courage, which are central to the world of Oz.
Crystal Melven, Head of Marketing and Innovation at Daniel’s Donuts, said the project connects two passionate fan groups. “Wicked is the highest-grossing live-action musical of all time, what a powerhouse,” said Melven. “We are thrilled to partner our innovation with Wicked fandom to give Elphaba and Glinda a delicious nod and everyone the chance to taste these exclusively at 7-Eleven, nationwide.”
Background and Context
Daniel’s Donuts began in Melbourne in 2016 and has grown to more than forty stores. The brand is known for more than fifty flavours along with pies, coffee and milkshakes. Its partnership with 7-Eleven has helped the business reach customers nationwide at all hours.
Wicked: For Good opens in cinemas on 20 November 2025. It follows the events of the 2024 release, which became the most successful Broadway adaptation on record. The new film brings Elphaba and Glinda back together as they face the fallout of earlier choices. It continues the story’s mix of fantasy, emotion and spectacle.
The donut collaboration offers fans a simple way to join in the excitement. They can grab a themed snack on the way to the cinema, share a treat with a friend or collect both flavours during the limited release.